I was inspired by this image on Instagram by Project Stopshop to talk about the disposable nature of fast fashion. Unfortunately, the idea of not wearing the same outfit twice is too real and can be found all over social media.
The fast fashion business model is about selling a high volume of clothing with a quick turnover. To do that, they need people to be shopping continuously. Brands entice customers by keeping prices low, having new items in store weekly, and marketing to encourage people to always want new things. This is also heavily fueled by media and by celebrities who want to sell more and more product/ads to the point where clothing is seen as a disposable item and “wearing the same outfit twice” is viewed negatively… I’ve actually seen people apologizing on social media for posting clothes they’ve previously worn 🙁
Consider everything that goes into making a single garment – for example:
I also really like the #30wears campaign promoted by Livia Firth, which encourages you to not buy something you can’t see yourself wearing at least 30 times. This is the easiest way to have a more sustainable wardrobe, perfect for someone getting started thinking more about their clothing impact, and it’s also an easy change to make – it doesn’t require a higher budget or time to research, you just need to ask yourself:
Ethical and sustainable fashion brands are more expensive but building a conscious wardrobe doesn’t have to mean spending a lot of money. Shopping secondhand is not only incredibly sustainable but can also be very affordable. Buying locally from thrift stores or online re-sale sites means you can still buy the brands you like without supporting their unethical practices.
Minimalism and having a capsule wardrobe has been life-changing for me, there not only are numerous benefits in how it’s helped me be happier with my wardrobe, get ready faster, and define my personal style, but it also has allowed me to buy less and spend more on the items. I buy a combination of conscious fashion brands and secondhand so I can buy a piece or two from a sustainable brand and anything else I need secondhand and stick within my budget.
I think the idea of being “perfect” with ethical and environmental movements can actually be damaging to getting others involved. Guilt and judgement often doesn’t motivate people, it makes them defensive and can actually strengthen their position.
There unfortunately can be a lot of toxicity in online communities and personal discussions, and I think it’s important to try and communicate in a positive and encouraging way.
When switching to more natural beauty products nail polish can very difficult. There isn’t “natural” polish but there are nail polishes without the most common toxic ingredients. Non-toxic nail polishes are typically labelled as 3-9 free indicating the ingredients they are free from.
A big part of having a more conscious wardrobe is loving the clothes you already have. With so many garments in the world (more than 80 billion new items of clothing bought each year) it’s incredibly wasteful and damaging to always be buying new clothes. The glamourization of shopping hauls and new purchases is everywhere but our favourite pieces are often so much more special than anything new. Loving and appreciating our clothes not only makes us happier with our wardrobes but it means we shop more mindfully and buy less things we don’t need.
Last month I was in Amsterdam and visited the Lena Fashion Library where you can borrow clothing with your monthly membership. I was able to interview co-founder Suzanne about the library and also try out borrowing some clothes!
I love the idea of borrowing instead of buying clothing, especially for special event items, trying out new styles, and clothes that typically don’t get a lot of wear.
What do you think of the idea of a fashion library? Would you use one?
The sun is bright and the flowers are blooming- I’m so excited it’s spring! Last year we had a pretty cold and rainy spring but this year looks like it’s going to be beautiful. I planned this capsule optimistic about good weather but also have options for the cooler days which will likely happen.
In total there are 31 pieces, plus I will be adding the skirt when it arrives. I also might add my second pair of jeans if the weather happens to cool down, but trying to be optimistic! The transitional seasons (fall & spring) I find can be tricky because in Cologne it’s difficult to predict what the weather will be like so I aim to have lots of layering options.
If you don’t know I generally follow Project 333 guidelines, but I don’t include jewellery or belts. Also as per the guidelines underwear, sleep and lounge clothes, and athletic clothing are not counted.
Hope you have a lovely spring! xx
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