I decided to make this video is because in the last couple months I’ve:
– overheard some girls in a dressing room complaining about how their chests were too small for the clothes
– had a client say they are a “weird” shape so clothes don’t fit
– had another client list off the “problems” with their body
– saw a comment about how a person’s hips were too big to fit pants
and these are only the remarks I noticed and remember!
Unfortunately too often with conversations and thoughts about how clothes fit, people will find fault with themselves instead of the clothes. Instead of “this shirt is too tight in the stomach” it’s “my stomach is too big”.
This is a discussion I want to have and also explain a bit about how fitting clothing generally works, because I never knew that a lot of brands will fit on only one body type. Also it is important to note that not all brands only design for only one body shape and some brands spend a lot of time developing a fit that reflects their customer.
I would love to hear your thoughts!
Further reading about vanity sizing and size standardization:
The absurdity of women’s clothing sizes – apparently standards were last updated in the 70s and currently a company (ASTM) has standard size charts but you have to pay to see them (so I couldn’t compare them) and I also couldn’t find much about how they got those numbers.
One Size Fits Most