Last week I went to Berlin Fashion Week to check out the Ethical Fashion Show and Green Showroom, as well as sustainable brands at the Premium and Seek fairs. I also went to Frankfurt for Innatex, another sustainable trade fair. These shows were for brands to sell their A/W 18/19 collections to stores and also included lectures and press/blogger events.
It was wonderful to see so many conscious brands, EFSB/Green Showroom had 170 labels, Premium and Seek both had green sections and Innatex had about 300 brands!
My goal for the week was to find some new brands and especially some that have a strong design focus. It’s no problem finding sustainable basics and I’ve shared a lot of staple brands, but it’s harder to find more fashion-forward styles. I was excited to find some brands with beautiful designs but a lot of them didn’t allow filming or photos. So here’s some of the new brands I found that I didn’t or couldn’t share in the video but will be keeping an eye on:
- Reset Priority (currently swimwear/lingerie but they’re also launching a clothing line)
- By Signe
- also I showed them a little, but I’m definitely going to be following August
Unfortunately I wasn’t able to film the fashion show, but here’s the official video from Ethical Fashion Show Berlin:
Biggest takeaways that I learned/noticed at the trade shows
- Some common trends for fall/winter are:
- 70’s styles and prints
- red is going strong, lots of bright and darker/faded shades
- monochromatic looks were popular
- corduroy has made a comeback
- still a lot of minimalist knits
- While brands might try some more creative designs, the basics and classics are what sell.
- Price point is a huge struggle for brands – trying to keep prices down without compromising ethics and sustainability, and also explaining to consumers why the products cost more.
- Organic cotton is by far the most used material (which isn’t the most sustainable).
- Although there is material innovation happening and it’s exciting to see more recycled/upcycled materials and brands!
- A truly vegan brand has to also have a sustainable focus, so many vegan products and materials are still harmful to animals and very damaging to the planet.
- More conscious brands have “design first” marketing which is wonderful to see, because it doesn’t matter how eco/ethical you are if people don’t like the styles.
- On the other hand though, a lot also need to step-up their branding, images, and information, they have great products and stories but aren’t showcasing and communicating it well online.
- There is a lot of potential with wool, especially alpaca, which not only is an amazing fibre for clothing but can be farmed sustainably and (I believe) ethically as well.
- Finally, this industry is built on passion, there are so many small labels who want to make a difference, tons of bloggers who use their moments of spare time to try and spread the message, and people who are trying to make changes for a better future. Even though there are always going to be things that can improve I came away feeling incredibly inspired, hopeful, and so grateful to be part of such an amazing community.
and speaking of bloggers…
Some of the lovely women I met creating conscious content:
Corinna – Kissen & Karma
Franziska – Un Petit Sourire Slows Down
Jana – Not Another Woman & Gern Geschehen (podcast)
Laura – The OGNC
Lena – Healthy Lena
Marisa – My Fair Ladies
Mary and Rosi – Green Looks Great
Nicola – Fairnica
Nina – Pink & Green
Phoebe – Phoenomenal
Sarah – undeinepriseliebe
Talisa – Talisa Minoush (youtube)
One of the highlights was the Fashion Changers pre-peek event where you could try on clothes from the brands, and they had stylists, makeup artists, and photographers. I should have stayed longer to do some more photos, but here’s an outfit with a jumper from Lanius and pants by Maria Seifert.
Overall it was a great experience and I’m so glad I went. I have a pile of business cards to go through so I can keep track of the brands I liked and need to research/hopefully will share more from. I also feel so inspired and excited about this conscious fashion movement, the change is slow, but it’s happening and will keep growing!
Fashion brands in the video (in order of appearance):
(note that the pieces shown in the video are for FW 18/19 though so likely aren’t currently available)
Day 1 – EFSB/GreenShowroom
Day 2 – EFSB/GreenShowroom
Check out the interviews from last year’s event.
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