Leïla B.

Aix-en-Provence, France |

To me conscious fashion means… fashion that is aware of its impact on people and the environment and that does something about it.


What influenced you to start thinking more about how your clothes are made?

The documentary The True Cost. I paused it halfway through and said, “I’m never participating in this again. Ever.”


What have you learned or discovered on your conscious fashion journey?

So many things. I’ve learned about elitism (how we Western people consider it’s OK to participate in this human and ecological disaster just because we’re not wealthy enough), about minimalism, about choosing quality over cheapness… and I have discovered that there are a lot of people out there working to make a better world through fashion, which I think is awesome because fashion can reach to a huge audience.


Do you have any difficulties with shopping inline with your values or areas you’re working on improving?

I don’t have any difficulties because when I want something, I try and fnd it second hand. If I can’t find it and it’s expensive to buy it new, then I ask myself if owning such item is a priority or not. If it’s not, I just let it go and make do with what I have (which really isn’t hard for me because I was a fan of shopping and clothes in general). If it is a priority, then I have to pay the true cost of things. Tough.


What are your wardrobe staples?

A black dress, a denim skirt and a blue skirt. They all work in summer as well as winter and I love them.