To me conscious fashion means being aware of exactly what you’re buying and choosing to wear. This means, what fabric it’s made of (and where these resources come from), where it’s made and who it’s made by.
What influenced you to start thinking more about how your clothes are made?
I watched the True Cost and Minimalists documentaries and was horrified at the images I saw. I always knew fast fashion was bad, but these movies made it all too personal to show people who are harmed by our over-consumption and lack of transparency into ethical practices.
What have you learned or discovered on your conscious fashion journey?
SO much! I’ve learned to truly value each piece I own – clothing should be an investment not something that’s disposable. It is also still very possible to be stylish while also being conscious thanks to a ton of really great small ethical/sustainable brands. Living in New York it’s hard to not feel the need to always look your best, and I’ve found that I can do that without sacrificing my style or ethics. Some of my favorites are Reformation and Vetta.
Do you have any difficulties with shopping inline with your values or areas you’re working on improving?
I do find that since my friends don’t necessarily shop ethically or sustainably, that it’s hard for me to find out about brands I might like (normally talking about where to shop is something I would talk about with friends). I have really liked using the DoneGood chrome extension to help guide me to better alternatives to “yoga pants” and “summer dresses” that I normally shop for on Google.
What are your wardrobe staples?
In the winter I wear a ton of jeans since I work in a casual office environment. In the summer I love the mix/match pieces from Vetta because it is way too hot/humid for anything else!