I’ll keep it blunt, Everlane is shady. Their “radical transparency” is a joke, their sustainability initiatives often feel like greenwashing, it’s difficult to find info about their factory standards and wages, and the recent union busting and allegations of a racist and toxic work environment just further solidify they aren’t to be trusted. Plus as we saw testing their product, the quality isn’t great either.
So with my video about Everlane out I’ve been getting questions about where to find other brands with a similar style which you can support instead, so here they are! These are some alternatives for Everlane’s best selling pieces as well as brands to check out if you love their classic, minimalist style.
(please note: some affiliate links are used in this list)
Basics & Essentials
Everlane is probably best know for their classic pieces and KOTN has a very comparable overall vibe to Everlane with similar styles of basics and wardrobe staples, plus a sprinkling of trendier cuts. As we saw in the tee comparison video, KOTN also has better quality and more transparency around their sourcing and manufacturing.
KOTN has a unique “farm to closet” approach, working directly and fairly with cotton farmers in Egypt and is hands-on through the whole manufacturing process.
Luckily there are lots of alternatives for more conscious denim! Here’s a few brands to check out:
Warp + Weft – They have a vertically integrated approach starting with processing and spinning the cotton, and various practices to reduce their environmental impact (although I wish they had more info about wages and any ethical standards available). I especially like that they focus on designing for different body types though with styles that go up to a size 24.
MUD Jeans – Even though they are based in the Netherlands, I have to give MUD Jeans a mention because they are my personal favourite. I love their circular approach, transparency, and they have great styles and fit!
ÉTICA – With many sustainability initiatives, ÉTICA claims to use up to 90% less water and over 60% less energy to make their denim clothing. The jeans are fairly made in their own factory in LA.
Nudie Jeans – With tons of retailers, Nudie is a great sustainable option for those who prefer being able to try jeans on. Their jeans are made from organic cotton and they manufacture both in Europe and India where workers are paid a living wage.
Casual & Loungewear
Everlane’s more casual and lounge pieces always seem to show up on their bestseller list, so clearly they’re popular. A great alternative to these pieces is MATE.
MATE has joggers, tees, tanks, sweat sets, and waffle knits in a rainbow of colour options. All their pieces are responsibly made in LA form natural and organic materials. And it’s not just lounge clothes! MATE also has some lovely dresses and linen pieces that would be perfect alternatives to Everlane’s.
An easy dupe for Everlane’s activewear collection is Girlfriend Collective. They have similar recycled tops and leggings (as well as other styles) in more colour options, available in a larger size-range (up to 6X), AND at a lower price! How could you not make the switch?
Girlfriend makes most of their clothes out of recycled water bottles and the fabric has Oeko-Tex Standard 100 certification which regulates the use of harmful chemicals. Their products are made in Vietnam in SA8000 certified factories which they have extensive information on their website about what this certification means and their sustainable practices.
Also check out my activewear round-up for more eco-friendly exercise brands!
Classic cut cashmere sweaters have been a staple for Everlane, however despite their “radical transparency” Everlane offers almost no information about their cashmere sourcing.
For a more conscious alternative check out Naadam. They claim to be “the world’s fairest cashmere” practicing direct trade and sourcing their cashmere from farmer’s in Mongolia’s Gobi desert. They pride themselves on having 100% traceability with their cashmere products.
Unlike wool, cashmere can actually be obtained through brushing off the goat’s winter coat (the same as bushing your dog or cat). Naadam only works with herders who hand-comb and they also help invest in veterinary care and have animal welfare standards.
Style-wise Naadam offers the same classics as Everlane, as well as some more fashion-forward and unique cuts like their cashmere cropped tank, joggers, or dresses.
BHAVA (vegan) – high quality vegan shoes in a variety of both classic and unique styles .
Fortress of Inca – classic leather shoes fairly handmade by artisans in Peru.
Nisolo – large selection of leather shoes with many similar styles to Everlane. Nisolo is passionate about wage transparency and fair manufacturing.
Rothy’s (some vegan) – large variety of flats 3D knit from ocean plastic (dupe for Everlane’s re-knit flats). While Rothy’s has some good sustainability initiatives, I wish they had more info about their ethics and wages.
Also check out more sustainable and ethical shoe brands in my footwear roundup!
More Brands Where You Can Find Similar Styles
Tradlands – From classic shirts to jumpsuits, to dresses and knitwear, Tradlands has many styles that would easily fit in a former Everlane-lover’s wardrobe. They take a “modern approach to foundational pieces’ with a focus on quality and longevity.
Vetta – Their pieces are designed as a capsule with classic styles and options to mix and match, plus many convertible designs for added versatility. Vetta uses a variety of sustainable materials and manufactures in the US as well as in fair trade and SA8000 certified factories in India.
ABLE – A clothing, shoe, bag, and jewellery brand with timeless styles and a focus on employing women and wage transparency.
If you’re are a fan of Everlane’s style I hope you’ve discovered some great brands in this list! I will update it if I find more sustainable/ethical brands that are a good fit and please share in the comments if you know of any other Everlane alternatives.