Some of the questions I commonly get…

 

­čî┐Sustainable/Ethical Fashion Qs

I’m new to conscious fashion, where should I start?

I have a playlist of videos which is a great place to start and you can also learn┬áhow to start your ethical wardrobe without spending a cent,┬áit doesn’t take much to start your slow fashion journey! ­čÖé

 

Where can I find sustainable/ethical brands?

Check out my brand directory! I also have┬áwomen’s clothing brands organised by country and a map of stores carrying conscious brands. These are regularly updated so also check back.

 

Is it possible to shop consciously on a budget?

Definitely! I have a video more about affordable ethical fashion tips.

 

Do you think it’s ethical to buy fast fashion secondhand?

I do, but there’s a few things to consider that I explain in this video.

 

How can I tell if brands are trustworthy/greenwashing?

Check out this video more about greenwashing.

 

Repairing vs. buying secondhand vs. buying from eco brands – what’s better/more sustainable?

Each have sustainability pros and considerations that I discuss in this video.

 

 

­čî┐Capsule Wardrobe Qs

How long have you had a capsule wardrobe?

I built my first capsule in the summer of 2014 and have been doing them ever since!

 

Why do you have a capsule wardrobe?

There’s so many amazing benefits to a smaller more curated wardrobe, in this video I share 10 ways a capsule wardrobe can change your life.

 

Is it possible to have a colourful capsule wardrobe? All the ones I see are mostly neutrals…

White a lot of examples do use neutrals, it’s definitely possible to have a lot of colour! Check out this video about building a colourful capsule, and I also have a video on how to incorporate colourful prints into your wardrobe.

 

What should you do with your old clothes?

Don’t throw them away! Check out this video for some options.

 

 

­čî┐Personal Qs

How did you get interested in conscious fashion?

I have a bachelor degree in Fashion Design and Technology and through studying I also learned more about all the ethical and sustainability issues in the industry and knew these were things I couldn’t keep supporting. This started my journey to find alternatives that better aligned with my values and build a more conscious wardrobe.

 

What’s your actual name?

I know this is kinda confusing – my first name is Verena and my middle name is Erin. I used Verena Erin as the name for my short-lived clothing line so my website and social media handles use VerenaErin, however most people I know call me by my middle name Erin, although either is fine!

 

Where are you from/based?

I’m Canadian, I was living in Germany for the last few years however we recently moved back to Edmonton, Canada.

 

Do you sew?

Yes and I started doing live sewing tutorials on Twitch!

 

Are you vegan and/or zero waste?

While I strongly support these movements I don’t believe in black & white/all or nothing approaches. I prefer using terms like plant-based and low waste and have a video more about this.