Some of the questions I commonly get…
🌿Sustainable/Ethical Fashion Qs
I’m new to conscious fashion, where should I start?
That’s so exciting, you’ve made a huge first step and it doesn’t take much to start your slow fashion journey! 🙂 I have a playlist of videos which is a great place to start and you can also learn how to start your ethical wardrobe without spending a cent.
Where can I find sustainable/ethical brands?
Is it possible to shop consciously on a budget?
Definitely! I have a video more about affordable ethical fashion tips.
Do you think it’s ethical to buy fast fashion secondhand?
I do, but there’s a few things to consider that I explain in this video.
What’s the best way to research if brands are sustainable/ethical?
How can I tell if brands are trustworthy/greenwashing?
Repairing vs. buying secondhand vs. buying from eco brands – what’s better/more sustainable?
Each have sustainability pros and considerations that I discuss in this video.
🌿Capsule Wardrobe Qs
How long have you had a capsule wardrobe?
I built my first capsule in the summer of 2014 and have been doing them ever since!
Why do you have a capsule wardrobe?
There’s so many amazing benefits to a smaller more curated wardrobe, in this video I share 10 ways a capsule wardrobe can change your life.
Is it possible to have a colourful capsule wardrobe? All the ones I see are mostly neutrals…
White a lot of examples do use neutrals, it’s definitely possible to have a lot of colour! Check out this video about building a colourful capsule, and I also have a video on how to incorporate colourful prints into your wardrobe.
What should I do with my old clothes?
Don’t throw them away! Check out this video for some options.
How did you get interested in conscious fashion?
I have a bachelor degree in Fashion Design and Technology and through studying I also learned more about the ethical and sustainability issues in the industry and knew these were things I couldn’t keep supporting. This started my journey to find alternatives that better aligned with my values and build a more conscious wardrobe.
What’s your actual name?
I know this is a bit confusing – my first name is Verena and my middle name is Erin. I used Verena Erin as the name for my short-lived clothing line so my website and social media handles use VerenaErin, however most people I know call me by my middle name Erin, although either is fine!
Where are you from/based?
I’m Canadian, I was living in Germany for the last few years however my husband and I recently moved back to Edmonton, Canada.
Do you sew?
Yes, I love it and hope to do more.
Are you vegan and/or zero waste?
While I strongly support these movements I don’t believe in black & white/all or nothing approaches. I prefer using terms like plant-based and low waste and have a video more about this.