Last Updated on November 27, 2023
‘Green’ Friday Sales 2023 – If you’re shopping this Black Friday or Cyber Week instead of giving your money to the big box stores, support sustainable and ethical brands! There are some great initiatives to refocus, give back, or “green” the traditional Black Friday while also helping out small businesses trying to make a difference.
There are mainly US and Canadian sustainable Black Friday deals but also a few of our favourite European brands.
(please note: some affiliate links are used in this post which means we may get a small commission)
And be sure to check back, we’ll be adding more sales as they’re announced!
Start with sustainable clothing sales or jump to:
Eco Friendly Accessories on Sale
Sustainable Baby & Kids Clothing and Products
Sustainable Clothing Black Friday Sales
ABLE (US) – Clothing and accessories, 30% off site-wide with code HOLIDAY23
Alder (CAN) Hiking and outdoor apparel, 30% off site-wide
Amour Vert (US) – Clothing and accessories, $100 off order of $250+
ARMEDANGELS (DE) – Women’s and men’s clothing, 25% off all month
Christy Dawn (US) Dresses and clothing, up to 70% off and daily dresses on sale
Ecologyst (CAN) Women’s and men’s outdoor and casual apparel, give 30% or get 30%
Encircled (CAN) – Clothing and loungewear, up to 60% off
Franc (CAN) – Clothing and loungewear, early Black Friday 20-30% off
Girlfriend Collective (US) – Yoga and activewear, 30-60% off
Groceries Apparel (US) – Clothing and loungewear including naturally dyed, 30% off site-wide
Kotn (CAN) Women’s and men’s clothing, up to 20% off
Lights of All (CAN) Natural fibre clothing, up to 50% off
LA Relaxed (US) – 30% off site-wide with code HARVEST30
Londre (CAN) – Recycled swimwear, 25%-70% off
Made Trade (US) – Variety of sustainable and ethical clothing brands. 15% off site-wide, plus up to 60% off sale items with email subscription
Magic Linen (LT) – Linen clothing and home textiles, 25% off, must subscribe to newsletter
Mary Young (CAN) – Underwear and loungewear, 25 – 70% site-wide
MATE (US) – Clothing and loungewer, 30% off site-wide
Organic Basics (DN) – Basics, lounge, and underwear, up to 60% off site-wide
Pact (US) – Women’s, men’s and children’s clothing, daily deals starting now
Passion Lillie (US) – 20% off site-wide with code ShopEarly2023
Prana (US) – Women’s and men’s yoga and activewear, 30% off site-wide
Q for Quinn (CAN) – Organic socks and underwear, sales up to 60% off + 5 additional meals donated for every order 🍲
Son de Flor (LT) – Linen dresses and clothing, up to 40% off
Subset (US) – Organic underwear and bras. Daily early access deals (through newsletter) and up to 50% off starting Nov 23
TAMGA (CAN) – Printed clothing, up to 50% off + 20% donated to rainforest restoration
tentree (CAN) – Women’s, men’s and kid’s clothing and activewear, up to 50% off
Tradlands (US) – Women’s sweaters and dresses, various daily sales starting now
Wearwell (US) – Clothing and accessories, 20% off site-wide and up to 85% off sale items
Whimsy + Row (US) – Clothing and home goods, up to 60% off.
Wolven (US) – Swim and activewear, 30% off site-wide
WUKA (UK) – Underwear and period underwear, up to 50% off
Eco Friendly Accessories on Sale
ABLE (US) – Clothing and accessories, 30% off site-wide with code HOLIDAY23
Allbirds (US/CAN) – Shoes, up to 50% select styles
Angela Roi (US) – Vegan handbags. Donate $1 or more to a non-profit and receive a 15% off code
Conscious Step (US) – Organic socks, 30% off gift boxes
Etsy – Various products on sale (please note: not all Etsy sellers are eco-friendly/ethically-made)
GOT Bag (US/EU) – Backpacks and bags, up to 40% off
Hyer Goods (US) – Bags and wallets, 20% off with code GIVEBETTER23
Made Trade (US) – Variety of jewellery and accessories. 15% off site-wide, plus up to 60% off sale items with email subscription
Nisolo (US) – Veg-tanned leather shoes, up to 70% off site-wide
Poppy Barley (CAN) – Shoes and bags, up to $150 off select items. From Nov. 23-25 profits are also being donated to support girls in sports and business and financial literacy education.
Q for Quinn (CAN) – Organic socks and underwear, sales up to 60% off + 5 additional meals donated for every order 🍲
Svala (US) – Vegan cork purses and bags, 20% off with code HOLIDAY20
Thesus (CAN) – Boots, 40% off select styles
VIVAIA (US) – Knit recycled plastic shoes, 20-30% off
Eco & Organic Baby & Kids Deals
Frugi (UK) – kids clothing and accessories, spend and save discounts
Hanna Andersson (US) – Kids clothing and pjs, 40% off site-wide, 50% off pajamas
HeyFolks (CAN) – Kids shoes, $20-$30 off
Mightly (US) – Kids clothing, buy more save more, 15%-25%
Nest Designs (CAN) – Baby and kids clothing and sleepers, 20% – 60% off site-wide. Nov. 21-26
Nudnik (CAN) – Kids upcycled clothing, 50% off
Pact (US) – Clothing, daily deals starting now
Q for Quinn (CAN) – Organic socks and underwear, sales up to 60% off + 5 additional meals donated for every order 🍲
The Sunday Collective (US) – Kids clothing, 30% off with code BIGGESTSALE
Sustainable Home Goods Sales
Boll & Branch (US) – Organic cotton bedding. 25% off orders $350+ with code DREAMBIG
Caraway (US) – Non-toxic cooking and bakeware, up to 20% off
Etsy – Various products on sale (please note: not all Etsy sellers are eco-friendly/ethically-made)
GlobeIn (US) Artisan homegoods, gift sets and bundles on sale
Made Trade (US) – Variety of home goods, decor, and gifts. 15% off site-wide, plus up to 60% off sale items with email subscription
Magic Linen (LT) – Linen bedding bundles 30% off, must subscribe to newsletter
Naturepedic (US/CAN) – Organic mattresses and bedding. 20% off site-wide + free pillow(s) with every kid or adult mattress, use code BLACKFRIDAY
Sijo (US) – Bedding, 20% off site-wide
Green Beauty & Skincare Deals
Attitude (CAN) – 15% off site-wide with code BFRIDAY15
Indie Lee (US) – 25% off site-wide with code HOLIDAY25
Jack 59 (CAN) – Solid hair care bars, discounts with large orders ($275+), stock-up or split with friends
Pacifica (US) – 30% off site-wide
RMS Beauty (US) – up to 70% off select items
Other
Click + Grow – indoor gardens, 30% off gardens and most products
GoSun (US) – Solar panels and solar-powered products, select items on sale
Pela (US/CAN) – Compostable phone cases, early Black Friday 25% off
Scoria (US/CAN) – Cork yoga mats, 10% off with code BEATTHERUSH
Tinggly – Experience travel vouchers, 30% off site-wide starting Nov 23
Check back because I’ll be updating this list daily as more brands announce their sales.
You can also check out our Green Gift Guide for sustainable holiday gift ideas for everyone on your list!
Is Black Friday Unsustainable?
Black Friday has become an annual shopping frenzy that raises concerns about it’s sustainability. The surge in demand for discounted products often leads to overconsumption which in turn is damaging to the environment and harmful to manufacturing workers.
However budgets are also tight and sales can be ways to stretch your dollar. Amidst the unsustainable practices associated with Black Friday, a more conscious and environmentally friendly approach is also there – supporting small, sustainable businesses. You can use BFCM sales as a way to support brands who prioritize ethical production, sustainably sourced materials, and giving back. Additionally, these businesses are often more embedded in their communities, and your support helps foster a resilient local economy.
Although one thing to always keep in mind when shopping during Black Friday and Cyber Monday sales is that sales are designed to tap into our psychology and give us a temporary dopamine boost. It’s important to recognize the allure of sales and shop intentionally. A helpful tool is to create a list and remember that it’s not actually a good deal if you don’t need it.
