Last Updated on July 12, 2021
This post was kindly sponsored by Lara Intimates.
Bras have been difficult for me – trying to find something that checks my ethical and sustainable criteria, plus looks good, and fits correctly has been a challenge, but then Lara Intimates came along.
I discovered Lara in their crowdfunding stage and loved their mesh styles and mission, but initially assumed they wouldn’t have my size. So I was thrilled when they reached out asking if I wanted to test their “Find My Bra Size” feature and found out they actually do make my size!
Here’s what I love about Lara
They use reclaimed and surplus materials
They source luxury lingerie fabrics from companies who have leftovers or maybe had an issue like the fabric was the wrong colour, these textiles are unused but would just go to the landfill if brands like Lara didn’t exist. Any fabrics they do get in weird colours they have dyed black to match. It’s not just their textiles that are eco-friendly, Lara also used reclaimed and surplus components and hardware when possible and sustainable options for things like their tags and packaging.
They cut and sew consciously
Two often overlooked sustainability issues with fashion is excess stock waste and cutting room waste. Lara makes all their garments to order so they don’t have unused stock and this also allows them to be strategic when cutting out the fabric – mixing and laying pattern pieces like a tetris puzzle to reduce fabric waste.
They have their own studio-factory
Lara’s founders Faith and Cindy wanted to manufacture locally but they they were shocked to find there was only one lingerie factory in Britain and they couldn’t afford to work with them. So what did they do? Set up their own factory in-house! Lara has an all female team and a focus on providing training and a high standard of living for their employees. They even have plans to launch an apprenticeship program to train and provide job opportunities for low-income and vulnerable women teaching them technical design and manufacturing skills.
They have great styles
The typical “eco” bras I’m used to are basically a simple bralettes with elastic and a piece of fabric, but Lara has changed the game with their unique, mesh-panel designs. Their styles not only look really good but the layered mesh also adds extra support where you need it.
They actually fit
Ordering online you never know how the garment is going to fit, so it’s extra daunting ordering something like a bra. Not only was I happy they actually carried my size, but I was also impressed how well both styles fit. I do prefer the Wren bra comfort-wise because I just don’t find a halter as comfortable across the neck, but both are snug and supportive and fit well in the cups without any issues.
Also if their size calculator didn’t work for you, you can return or exchange your bra for free! (Or if you’re in London book a fitting at their studio)
They want women to love their boobs
Lara also has a wonderful body-positive ethos. They shoot on models with different body types and also have women share their stores in The Boob Diaries. I wish I could say that I’m 100% confident in my body but the reality is I had to push myself to take photos and film in just a bra. It’s not only incredibly awkward since I’m not at all a model and don’t know what to do, but I couldn’t help but wonder what people will think and compare myself to all the gorgeous, skinny, tanned women on Instagram. Loving your body is a personal journey, but I also think brands who showcase more than one body type is an important part of helping change how we see ourselves.
Today is International Women’s Day so a perfect time to join me in practicing some self-love and acceptance. 💕
Also it’s a great day to remember that roughly 80% of garment workers are women, so an incredible way to support other women around the world is by supporting women-owned businesses and brands that pay fair wages, care about, and empower the women who work for them!
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