What is recycled wool? Is it sustainable? How about vegan? Plus where to find brands using recycled wool.

“Circularity” has become a big buzzword with sustainability and while it can represent a new, important shift in the industry, it’s also used in misleading and deceptive ways. We need brands to go deeper and make real, holistic changes that aren’t just for marketing and press coverage. If a brand truly cares about reducing their impact and waste and helping build a better industry they need to be looking at the entire supply chain and life of the garments.

Millions of tonnes of clothing and textiles end up in the landfill every year but some brands are finding solutions and changing how we view textile “waste”. Here are over 20 zero waste, upcycled, and circular clothing brands.