What Size Are Conscious Consumers Actually?
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A vicious cycle happens in fashion – most new brands don’t have a customer base to develop sizes with so they turn to “standard size” guides for their patterns (which are surprisingly often based on sizing that was developed decades … more

Dear Brands: I’m a Small Business Too
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  Hey brands, we need to talk. Every work day I wake up to emails and DMs that go something like this: “We’re an eco-friendly/vegan/natural/fair trade company and we’d love if you shared a photo of our product on Instagram/wrote … more

Fashion Week | Sustainable & Ethical Trade Shows
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Last week I went to Berlin Fashion Week to check out the Ethical Fashion Show and Green Showroom, as well as sustainable brands at the Premium and Seek fairs. I also went to Frankfurt for Innatex, another sustainable trade fair. … more

10 Ways to Change your Shopping Habits
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Changing your shopping habits can be really difficult. We often shop for fun, as a reward, to de-stress, or to spend time with friends or family but bad shopping habits typically result in impulse purchases, unworn clothes, a cluttered closet, … more

Is it Inauthentic to Edit your Photos?
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There are always discussions around the “fakeness” of social media and Instagram – how it’s made up of perfectly composed images that crop out the ugly parts, people doing something just “for the gram”, only showing all the best parts … more

The “Unflattering” Clothes I Love to Wear
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There are too many style rules about what we can and can’t wear depending on our bodies. I think your personal style should be about wearing what you love and feel good in. This video is about some of the clothes … more

Why I No Longer Buy Matt & Nat
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I used to be a huge Matt & Nat fan. The first bag I invested in over 10 years ago was from Matt & Nat, and since then, almost all of my bags have been Matt & Nat. But sadly, … more

Can’t wear the same outfit twice
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I was inspired by this image on Instagram by Project Stopshop to talk about the disposable nature of fast fashion. Unfortunately, the idea of not wearing the same outfit twice is too real and can be found all over social media. … more

Ethical Fashion Show & GreenShowroom
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In January I took a trip to Berlin to attend the Ethical Fashion Show and GreenShowroom– a joint trade fair where conscious brands sell their new collections (in this case F/W 17) to retailers. It was wonderful to see and … more

Why Clothes Don’t Fit
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I decided to make this video is because in the last couple months I’ve: – overheard some girls in a dressing room complaining about how their chests were too small for the clothes – had a client say they are … more