Dear Brands: I’m a Small Business Too

Hey brands, we need to talk. Every day I wake up to emails and DMs that go something like this: “We’re an eco-friendly/vegan/natural/fair company and we’d love if you shared our product on Instagram/wrote a blog post about us/made a video using our product!” … more

Fashion Week | Sustainable & Ethical Trade Shows

Last week I went to Berlin Fashion Week to check out the Ethical Fashion Show and Green Showroom, as well as sustainable brands at the Premium and Seek fairs. I also went to Frankfurt for Innatex, another sustainable trade fair. These shows were for … more

Is it Inauthentic to Edit your Photos?

There are always discussions around the “fakeness” of social media and Instagram – how it’s made up of perfectly composed images that crop out the ugly parts, people doing something just “for the gram”, only showing all the best parts of your life, and … more

Why I No Longer Buy Matt & Nat

I used to be a huge fan. The first bag I invested in over 10 years ago was from Matt & Nat, and since then, almost all of my bags have been Matt & Nat. But I won’t be buying from them again. First … more

Can’t wear the same outfit twice

I was inspired by this image on Instagram by Project Stopshop to talk about the disposable nature of fast fashion. Unfortunately, the idea of not wearing the same outfit twice is too real and can be found all over social media. The fast fashion business … more

Why Clothes Don’t Fit

I decided to make this video is because in the last couple months I’ve: – overheard some girls in a dressing room complaining about how their chests were too small for the clothes – had a client say they are a “weird” shape so … more

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