People always have trouble finding clothing that fits. But why? I wanted to learn more so I conducted a survey about sizes and common clothing fit issues to get some data and see what we can learn about clothing size and fit. First, a … more

Hey brands, we need to talk. Every day I wake up to emails and DMs that go something like this: “We’re an eco-friendly/vegan/natural/fair company and we’d love if you shared our product on Instagram/wrote a blog post about us/made a video using our product!” … more

Last week I went to Berlin Fashion Week to check out the Ethical Fashion Show and Green Showroom, as well as sustainable brands at the Premium and Seek fairs. I also went to Frankfurt for Innatex, another sustainable trade fair. These shows were for … more

There are always discussions around the “fakeness” of social media and Instagram – how it’s made up of perfectly composed images that crop out the ugly parts, people doing something just “for the gram”, only showing all the best parts of your life, and … more

I used to be a huge fan. The first bag I invested in over 10 years ago was from Matt & Nat, and since then, almost all of my bags have been Matt & Nat. But I won’t be buying from them again. First … more

I was inspired by this image on Instagram by Project Stopshop to talk about the disposable nature of fast fashion. Unfortunately, the idea of not wearing the same outfit twice is too real and can be found all over social media. The fast fashion business … more

I decided to make this video is because in the last couple months I’ve: – overheard some girls in a dressing room complaining about how their chests were too small for the clothes – had a client say they are a “weird” shape so … more