Clothing Fits…. Who Exactly?

A few months ago I posted a video about measuring and sizes and it included a link to a survey. I wanted to get some insight into the mystery of clothing sizes and fit and have actual data on what … more

What Size Are Conscious Consumers Actually?

A vicious cycle happens in fashion – most new brands don’t have a customer base to develop sizes with so they turn to “standard size” guides for their patterns (which are surprisingly often based on sizing that was developed decades … more