What Size Are Conscious Consumers Actually?

A vicious cycle happens in fashion – most new brands don’t have a customer base to develop sizes with so they turn to “standard size” guides for their patterns (which are surprisingly often based on sizing that was developed decades … more

Research and Reliable Information

On youtube and social media I try to share how I live more consciously, but the part of my life you don’t see is the hours and hours I spend researching – looking into brands, reading studies, and catching up … more