“Circularity” has become a big buzzword with sustainability and while it can represent a new, important shift in the industry, it’s also used in misleading and deceptive ways. We need brands to go deeper and make real, holistic changes that aren’t just for marketing and press coverage. If a brand truly cares about reducing their impact and waste and helping build a better industry they need to be looking at the entire supply chain and life of the garments.
Most of us are familiar with ways to reduce our individual environmental footprint but how do we help influence sustainable policies? Figuring out how to navigate through the bureaucracy and effectively reach policymakers can be a daunting task. Fortunately, there are a few ways we as constituents can reach out … more
At least a couple times a month I get an email from a brand asking if they can send me their slogan tee or tote bag. These brands have good intentions – they’re trying to spread awareness and many also donate a portion of sales from the product to organisations … more
A couple weeks ago I experienced a forest fire. We were on a trip spending some time in the Okanagan which the night before had a huge lightning storm that started 20 fires in the area. There was a plume of smoke at the top of the mountain when we … more
I’m all for reducing waste, and I think that lowering your impact and waste is an important part of living sustainably. I also make a habit of sharing low/zero waste products and solutions. However, I can’t see myself adopting a zero waste/plastic-free lifestyle with the way things currently are. Here’s … more
On youtube and social media I try to share how I live more consciously, but the part of my life you don’t see is the hours and hours I spend researching – looking into brands, reading studies, and catching up on the latest sustainable fashion news and blog posts. When … more