20+ Brands Tackling Fashion’s Waste Problem

We know the fashion industry is incredibly wasteful.

Millions of tonnes of clothing end up in the landfill every year. It’s shockingly estimated that less than 1% of virgin materials which enter the clothing production cycle will actually end up being recycled into new clothes, and 25% of fabric (or possibly more – this is considered a conservative figure) is waste before the garment is even in stores. Also, as we recently learned, the secondhand clothing cycle is far from sustainable.

This is why circularity initiatives are critical for a more sustainable fashion industry.

And fortunately some brands are already working to change the way we view and use textile “waste”. Through things like zero waste production, using offcut, reclaimed, and deadstock materials, upcycling existing garments, and even taking back and recycling their own clothes.

One of these brands is Tonlé – a company I’ve admired over the years for their holistic mission and waste reduction efforts, and who I was thrilled wanted to partner this year!

(This roundup is kindly sponsored by Tonlé and also contains some affiliate links)

Tonlé

Tonlé mainly utilizes offcuts and some deadstock materials for their styles. Offcuts are the pieces left over after the patterns have been cut out and these are often trashed or burned. However Tonlé has come up with some clever solutions to save this waste from other factories (as well as their own cutting scraps!) – larger pieces are used for garments and smaller pieces might become accents, patch details, or are turned into fabric yarn and handwoven into unique zero waste garments and accessories (like the cardigan pictured above on the right). Their production is completely zero waste and even the snipped threads are recycled into paper!

Finally, to keep things circular, if you have Tonlé pieces that no longer work for you or your wardrobe, or even that are damaged and need some TLC, you can trade them back for store credit! These secondhand pieces are fixed up if needed and sold in their Open Closet.

While there are many added challenges with sourcing reclaimed fabrics, designing to minimize waste, and having a sustainable, maker-focused production process it also means that Tonlé customers get a more unique and mindfully crafted piece (that hopefully will be loved and cherished for years 💚).

Chatting with owner Rachel, it was quickly apparent not only how passionate she is about sustainability within her brand but also waste, inclusivity, fairness, and transparency issues in the industry as a whole.

I’ve been loving my Tonlé a-line, comfy, sweat-fleece dress

I’m always inspired and encouraged by brands who aren’t just making a “sustainable product” but are finding solutions, shaking things up, and who see and are working towards a brighter future for the industry – thank you for being leaders!

Check out Tonlé’s beautiful pieces and also some more of the brands creating clothing from “waste”:


Brands Upcycling Used Clothing

Upcycling isn’t just recycling – it’s transforming it into something better. With clothing that might involve taking secondhand garments and updating, repairing, or re-designing them, or maybe shredding old clothes to turn into new fabrics.

Anian

Women’s and men’s shirts made from natural fibre clothing that has been shredded, spun, and woven into new fabrics.

Eileen Fisher Resewn

Eileen Fisher takes back their garments and anything that can’t be resold in their secondhand Renew Shop is reworked into new styles. Check out the tour I did of their “tiny factory” where all the Renew clothes go! (pictured right)

Frankie Rework

Sweatpants and tops made from vintage and secondhand garments.

Kindom

Offers a small collection of upcycled garments.

Mud Jeans

The “worlds first circular denim brand” – Mud Jeans takes back your old jeans to get shredded and become part of new jeans. (You can watch the process in this video)

Neo Thread Co.

Transforms secondhand garments into new styles.

Pantee

Briefs and bras made from upcycled t-shirts.

Patagonia Recrafted

Garments made from deconstructed clothes and repurposed materials. (pictured right)

Re/Done

Luxury label making new jeans from old jeans.

Rokit Originals

Vintage/secondhand store with a collection of reworked and upcycled clothes.


Brands Using Deadstock Fabrics

Deadstock is also known as remnant, overstock, or surplus fabric. This might be from other brands who ordered more than they actually needed, or from mills who either made a mistake (like the colour wasn’t exact), an order was cancelled, there was some damage or flaws, or they produced too much.

There is some debate around the sustainability of deadstock – the main argument being that mills can intentionally produce extra fabric to sell, or companies can over-buy and sell the excess, purposely creating the “waste”. While I do think this is something to be aware of, I also know that there is an insane about of pre-consumer textile waste (check out my visit to Fab Scrap for a tiny peek) and I think it is good to support brands trying to do something with all the extra fabric. Unfortunately there isn’t a way to really verify where a brand’s fabric came from, but I do believe that many sustainable brands are genuine with their waste reduction mission and sourcing true deadstock.

Anekdot

German label making lingerie and swimsuits from sustainable and surplus fabric. (pictured right)

Antiform

Clothing, knitwear, and accessories made in the UK from deadstock and reclaimed materials.

Bastet Noir

Dresses (including formal options) and clothes made from deadstock materials.

Christy Dawn

Romantic dresses made from deadstock.

Dorsu

Women’s and men’s basics and staples made from remnant fabrics.

Lara Intimates

Bras made in London from surplus lingerie fabrics. They also recycle all their cutting scraps.

Love Faustine

Californian brand making their collection in-house from deadstock fabrics and upcycled garments.

NAZ

A Portuguese label that uses deadstock and also has a line of knitwear spun from recycled textile waste. They recently also started using new sustainable materials as well. (pictured right)

Nudnik

Canadian children’s clothing brand with colourful, gender-neutral styles made from deadstock fabrics.

Preloved

Blends deadstock fabrics with upcycled vintage and reclaimed secondhand garments.

OhSevenDays

Colourful collection made from deadstock fabrics.

Whimsy + Row

LA based brand using some deadstock, but also some new fabrics.

Zero Waste Daniel

Bright and colourful unisex designs featuring their signature “ReRoll” – a modern-take on patchwork. (pictured right)


I hope you found this roundup helpful and, as always, let me know if there’s any great zero waste brands I missed.

Let’s keep that clothing cycle turning! 🔄


Also check out my bag roundup for some brands making zero waste and upcycled bags and purses!

3 Responses

  1. Cathy Laporte
    | Reply

    Meemoza also uses deadstock fabric in their clothing. They are Canadian, too!

  2. Sarah
    | Reply

    Fjallraven has a fantastic recycled wool program, where spill wool from Italian suit factories is shredded and respun. They make knit sweaters and hats out of the yarn, or weave it into a thicker material for jackets, shirts, and even backpacks! https://www.fjallraven.com/us/en-us/about/our-materials/wool/re-wool
    (They’re launching a new collection made from leftover fabrics in the next few weeks, too 🤫)

    • Verena Erin
      | Reply

      Thanks for sharing, but please disclose when you work for a brand!

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